“A constructive question, at this point: What, exactly, makes a podcast strategy? Seems like a simple question with an obvious answer, but I think it’s actually pretty complex.”
“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
What’s the best way to follow how the news is changing?
Our daily email, with all the freshest future-of-journalism news.
Doctor, Ken. "The newsonomics of recycling journalism." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 11 Apr. 2013. Web. 20 Nov. 2024.
APA
Doctor, K. (2013, Apr. 11). The newsonomics of recycling journalism. Nieman Journalism Lab. Retrieved November 20, 2024, from https://www.niemanlab.org/2013/04/the-newsonomics-of-recycling-journalism/
Chicago
Doctor, Ken. "The newsonomics of recycling journalism." Nieman Journalism Lab. Last modified April 11, 2013. Accessed November 20, 2024. https://www.niemanlab.org/2013/04/the-newsonomics-of-recycling-journalism/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2013/04/the-newsonomics-of-recycling-journalism/
| title = The newsonomics of recycling journalism
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 11 April 2013
| accessdate = 20 November 2024
| ref = {{harvid|Doctor|2013}}
}}
