“If people don’t understand what brand journalism can be, I think it could go sideways and end up being derided as another ‘failed journalism experiment.’ I’m bound and determined to see that that doesn’t happen.”
The Times Co.’s new financial results show a company that’s hit one digital plateau and is reaching for the next one — and hoping it can do so faster than print can fade.
Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.
Ellis, Justin. "Friday Q&A: Kevin Delaney on making Quartz an essential international brand." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 28 Sep. 2012. Web. 5 Nov. 2024.
APA
Ellis, J. (2012, Sep. 28). Friday Q&A: Kevin Delaney on making Quartz an essential international brand. Nieman Journalism Lab. Retrieved November 5, 2024, from https://www.niemanlab.org/2012/09/friday-qa-kevin-delaney-on-making-quartz-an-essential-international-brand/
Chicago
Ellis, Justin. "Friday Q&A: Kevin Delaney on making Quartz an essential international brand." Nieman Journalism Lab. Last modified September 28, 2012. Accessed November 5, 2024. https://www.niemanlab.org/2012/09/friday-qa-kevin-delaney-on-making-quartz-an-essential-international-brand/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/09/friday-qa-kevin-delaney-on-making-quartz-an-essential-international-brand/
| title = Friday Q&A: Kevin Delaney on making Quartz an essential international brand
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 28 September 2012
| accessdate = 5 November 2024
| ref = {{harvid|Ellis|2012}}
}}