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Articles tagged audience (124)

“I’ve always liked to think of myself as a brain floating through space…[but] our physical condition constrains and expands the way we think about ourselves.”
I interviewed dozens of journalists and reviewed decades of research on how audiences evaluate journalists’ on-air presentation.
Google’s generative AI search feature is here to stay, but will it actually impact how digital outlets do business?
“It is very possible to have a very active and yet poorly informed electorate.” Sam Cholke
Samantha Melbourneweaver on the biggest mistake news organizations make with younger readers, the audience team’s growing role within the newsroom, and “getting weird” online.
“The only way a Substack grows is through tweets. I am like 85% serious when I say this.”
A study that seemed to claim they had was treated as “bad news for journalists: the public doesn’t share our values.” The reality is a few arbitrary research design decisions put a thumb on the scale.
“A strong, proactive public editor can be part of this current reckoning in journalism that is looking increasingly like a required revolution in journalism culture.”
“We’re looking hard at what types of stories drive digital-only subscriptions. We know the last story someone read before they hit the meter, we know what the first story is that they visited after they hit the meter, and so what do we do with that information?”
Journalist’s Resource sifts through the academic journals so you don’t have to. Here’s their latest roundup, including research into fake news, audience analytics, populism, VR, and fact-checking.