audience | Nieman Journalism Lab

Articles tagged audience (124)

Ashley RendersApril 4, 2018

What a failed media startup can teach us about involving readers in reporting

The Canadian startup OpenFile was a bet on collaboration between journalists and their audience: “We learned that we shouldn’t dismiss [a story] just because it’s not articulated in a way that we would as journalists.”

Joshua BentonJune 29, 2016

Facebook is making its News Feed a little bit more about your friends and a little less about publishers

The impact will apparently be “noticeable” and “significant” but “small” and not “humongous.”

Laura Hazard OwenFebruary 29, 2016

WNYC’s Note to Self sent 300,000 texts to 15,000 people; here’s how they did it and what they learned

It was for an experiment measuring information overload: “There’s a conversation going on between me and my listeners, but I want to make it as frictionless as possible for them to get their thoughts and worries to us.”

John WihbeyDecember 11, 2015

Investigating the network: The top 10 articles from the year in digital news and social media research

We sift through the academic journals so you don’t have to. Here are 10 of the most interesting studies about social and digital media published in 2015.

Nicholas QuahOctober 20, 2015

Hot Pod: Why is WNYC making such a big bet on podcasts?

“We see HBO going into the podcast business, but we should also look at HBO. We should be focusing on making shows that huge chunks of America will entertain themselves with.”

Ken DoctorOctober 1, 2015

Newsonomics: The Washington Post offers an Arc in the storm

Call it a platform, call it a content management system, call it an “umbrella of interconnected services” — the set of tools the Post has built for itself is now being licensed to other publishers, who might find it more useful than their alternatives.

Ken DoctorSeptember 18, 2015

Newsonomics: At the Times, the need for a private owner is L.A. consequential

We know what continued ownership by Tribune Publishing looks like for the Los Angeles Times: cuts, cuts, and more cuts. A private, local owner would offer a better chance for sustainable success.

Joshua BentonAugust 3, 2015

“It’s like seeing your grandpa in a nightclub”: The New York Times’ challenge in building a digital brand

“Relevance is the Times’ big problem, not awareness. Plenty of people know about The New York Times. But most of them think we’re not for them.”

Madeline WelshJune 24, 2015

Can comment sections contain (gasp!) rational, coherent, civil debate? Maybe? Sometimes?

This new study uses old data, but it gives at least some hope that comment sections might not always be as awful as the reporters writing the stories above them think.

Jan SchafferJune 22, 2015

If audience engagement is the goal, it’s time to look back at the successes of civic journalism for answers

“Simply put: civic journalism worked. Readers and viewers got it. We learned that if you deliberately build in simple ways for people to participate — in community problems or elections — many will engage.”

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