“You could spend hours a day on our home page and read seemingly everything that our newsroom produces and not come across much of our audio. That has increasingly felt odd to us.”
It now makes more revenue from digital than from print and continues to add new subscribers at a record pace. But its brutal COVID-driven drop in advertising will be echoed all across the industry.
Plus a deep dive into how coronavirus is affecting the podcast industry. “Some podcasts can survive cuts in direct support. Some can survive losses in advertising revenue. A great many can’t.”
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Quah, Nicholas. "Is The New York Times’ purchase of Audm a turning point in its new audio strategy?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Mar. 2020. Web. 26 Aug. 2024.
APA
Quah, N. (2020, Mar. 24). Is The New York Times’ purchase of Audm a turning point in its new audio strategy?. Nieman Journalism Lab. Retrieved August 26, 2024, from https://www.niemanlab.org/2020/03/is-the-new-york-times-purchase-of-audm-a-turning-point-in-its-new-audio-strategy/
Chicago
Quah, Nicholas. "Is The New York Times’ purchase of Audm a turning point in its new audio strategy?." Nieman Journalism Lab. Last modified March 24, 2020. Accessed August 26, 2024. https://www.niemanlab.org/2020/03/is-the-new-york-times-purchase-of-audm-a-turning-point-in-its-new-audio-strategy/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2020/03/is-the-new-york-times-purchase-of-audm-a-turning-point-in-its-new-audio-strategy/
| title = Is The New York Times’ purchase of Audm a turning point in its new audio strategy?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 24 March 2020
| accessdate = 26 August 2024
| ref = {{harvid|Quah|2020}}
}}
