Boston Globe | Nieman Journalism Lab

Articles tagged Boston Globe (195)

Joshua MachtDecember 9, 2011

Josh Macht: Having two brands isn’t better than having one

The Boston Globe is trying out a two-site strategy to get the best of the free and paid web. But the group publisher of the Harvard Business Review Group argues from experience that it’s important to keep a brand unified and consistent.

Could Pulitzer changes mean an award for live-tweeting?

Revised rules for the Breaking News category want journalists’ work to emphasize “real-time reporting.” Justin Ellis

Ken DoctorNovember 3, 2011

The newsonomics of Yahoo Livestand

Tablet aggregators are facing a battle for mindshare among news consumers. Which ones have a chance to end up on top, and can they pull people away from single-brand apps?

Justin EllisOctober 28, 2011

Moms, coupons and search: What happened in the Newspaper Next demonstration projects

As part of the 2006 report on transforming newspapers, seven media outlets took part in a program to test Newspaper Next’s methods. Only a few of the projects live on today.

Boston.com gets analytical on sports fans with The Pulse

The new tool will help Boston.com analyze fans moods and track trends around their beloved Patriots and Red Sox. Justin Ellis

Joshua BentonSeptember 28, 2011

The Boston Globe’s new paywall strategy: A Nieman Journalism Lab discussion

Top Globe execs talk about the split between (free) Boston.com and (paid) BostonGlobe.com.

Mark CoddingtonSeptember 16, 2011

This Week in Review: A unique paywall plan in Boston, and ethics at TechCrunch and the Times

Plus: Facebook keeps inching toward Twitter with its new Subscribe feature, the growing News Corp. scandal, and other recommended reading for the week.

Inside the Globe Lab: Building the tools to make the Boston Globe’s two-site strategy work

The paper’s in-house innovation lab will work on consumer apps for Boston.com while focusing on the look and presentation of BostonGlobe.com. Justin Ellis

Ken DoctorSeptember 15, 2011

The newsonomics of 1, 2, 3, 4

That’s one brand, two major revenue streams, three products, and 4G.

Joshua BentonSeptember 14, 2011

A Nieman Lab event: Come talk with Boston Globe leaders about their new strategy Sept. 26

Globe editor Marty Baron, publisher Chris Mayer, and others discuss the new BostonGlobe.com, why they went paywall, and why they think their new approach is a winner.

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