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Articles tagged BostonGlobe.com (29)

Paywalls may become more popular in 2012; that doesn’t mean they’ll be enough to save a flailing industry. Dan Kennedy
The Boston Globe is trying out a two-site strategy to get the best of the free and paid web. But the group publisher of the Harvard Business Review Group argues from experience that it’s important to keep a brand unified and consistent.
Top Globe execs talk about the split between (free) Boston.com and (paid) BostonGlobe.com.
Plus: Facebook keeps inching toward Twitter with its new Subscribe feature, the growing News Corp. scandal, and other recommended reading for the week.
The paper’s in-house innovation lab will work on consumer apps for Boston.com while focusing on the look and presentation of BostonGlobe.com. Justin Ellis
Globe editor Marty Baron, publisher Chris Mayer, and others discuss the new BostonGlobe.com, why they went paywall, and why they think their new approach is a winner.
Getting online readers to pay for news is a challenge, but the new BostonGlobe.com offers hope for newspapers that want to create an app-like experience but control their own distribution.
It’s well designed, has a clear personality, and features great content. But is it what Boston readers want?