Plus: How Apple’s changes will affect branded podcasts; what podcast publishers need to know about talent agencies; a new resource for Spanish-language producers.
“The audience numbers for the past few months, which had been growing gangbusters before, have plateaued and even kind of fallen for pretty much almost all of our shows.”
Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”
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Owen, Laura Hazard. "Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Feb. 2016. Web. 22 Nov. 2024.
APA
Owen, L. (2016, Feb. 9). Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads. Nieman Journalism Lab. Retrieved November 22, 2024, from https://www.niemanlab.org/2016/02/pacific-contents-podcasts-are-all-sponsored-by-companies-but-at-least-there-arent-any-ads/
Chicago
Owen, Laura Hazard. "Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads." Nieman Journalism Lab. Last modified February 9, 2016. Accessed November 22, 2024. https://www.niemanlab.org/2016/02/pacific-contents-podcasts-are-all-sponsored-by-companies-but-at-least-there-arent-any-ads/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/02/pacific-contents-podcasts-are-all-sponsored-by-companies-but-at-least-there-arent-any-ads/
| title = Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 9 February 2016
| accessdate = 22 November 2024
| ref = {{harvid|Owen|2016}}
}}
