Brattleboro Reformer | Nieman Journalism Lab

Articles tagged Brattleboro Reformer (2)

Shan WangJanuary 29, 2018

Local owners bought this newspaper back from a cost-cutting national chain. Next step: Bringing back the readers

In western Massachusetts, the Berkshire Eagle is trying to recover from cost-cutting and rebuild its standing in the community. “We’re trying to do something that’s not been done, which is to bend the circulation curve backwards.”

Martin LangeveldJanuary 6, 2015

Why aren’t more newspapers cutting the number of days they print each week?

“Every publisher who reads the tea leaves knows the seven-day print model is doomed. Heck, every reader looking at a flimsy Monday or Tuesday paper knows it. Why not take the plunge now, strategically, rather than sometime down the road, out of desperation, when it’s too late?”