“It’s like we’re farmers…that’s not a scalable start-up business, but it’s a very steady, very sustainable, and very honest business based on relationships.”
A new study from the Reuters Institute examines the strengths and weaknesses of seven globally ambitious news companies — Brut, Business Insider, De Correspondent, HuffPost, Mashable, Quartz, and Vice.
Brut — think a French version of NowThis — has had success reaching a younger demographic and is now partnering with France’s public broadcaster to expand its reach.
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Cobben, Ingrid. "This French startup is betting on native social video and is now eyeing expansion to the U.S.." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Apr. 2017. Web. 12 Dec. 2024.
APA
Cobben, I. (2017, Apr. 12). This French startup is betting on native social video and is now eyeing expansion to the U.S.. Nieman Journalism Lab. Retrieved December 12, 2024, from https://www.niemanlab.org/2017/04/this-french-startup-is-betting-on-native-social-video-and-is-now-eyeing-expansion-to-the-u-s/
Chicago
Cobben, Ingrid. "This French startup is betting on native social video and is now eyeing expansion to the U.S.." Nieman Journalism Lab. Last modified April 12, 2017. Accessed December 12, 2024. https://www.niemanlab.org/2017/04/this-french-startup-is-betting-on-native-social-video-and-is-now-eyeing-expansion-to-the-u-s/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/04/this-french-startup-is-betting-on-native-social-video-and-is-now-eyeing-expansion-to-the-u-s/
| title = This French startup is betting on native social video and is now eyeing expansion to the U.S.
| last = Cobben
| first = Ingrid
| work = [[Nieman Journalism Lab]]
| date = 12 April 2017
| accessdate = 12 December 2024
| ref = {{harvid|Cobben|2017}}
}}
