As the news site looks to subscription possibilities, BI Intelligence, the “little startup within a startup,” has collected about 5,000 paying subscribers and is eyeing opportunities outside the U.S.
Rather than create geographic diversity, digital news has pushed the industry into a few tight clusters. That has real impacts on the journalism we get.
Business Insider Deutschland, one of eight other BI editions outside the U.S. and a growing part of the BI “international newsroom,” is doubling its staff and expanding original coverage.
“I’m thinking less about the standard linear TV viewer, and more about how it’s going to play on multiple platforms, how it’s going to play on social.”
Social distribution and the open web generate huge numbers — but readers who use news organizations’ native smartphone apps are far more loyal and engaged. In today’s economics of news, those readers are paying more of the bills.
It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.
Doctor, Ken. "Newsonomics: How much is the Financial Times worth, and who might buy it?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Jul. 2015. Web. 16 Dec. 2024.
APA
Doctor, K. (2015, Jul. 22). Newsonomics: How much is the Financial Times worth, and who might buy it?. Nieman Journalism Lab. Retrieved December 16, 2024, from https://www.niemanlab.org/2015/07/newsonomics-how-much-is-the-financial-times-worth-and-who-might-buy-it/
Chicago
Doctor, Ken. "Newsonomics: How much is the Financial Times worth, and who might buy it?." Nieman Journalism Lab. Last modified July 22, 2015. Accessed December 16, 2024. https://www.niemanlab.org/2015/07/newsonomics-how-much-is-the-financial-times-worth-and-who-might-buy-it/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/07/newsonomics-how-much-is-the-financial-times-worth-and-who-might-buy-it/
| title = Newsonomics: How much is the Financial Times worth, and who might buy it?
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 22 July 2015
| accessdate = 16 December 2024
| ref = {{harvid|Doctor|2015}}
}}
