The same-day cancellation rate likely includes subscribers who only wanted access to one article, or who felt the full paid experience was lacking after a quick look around. New data suggests some just really hate the idea of auto-renewal.
Owen, Laura Hazard. "Most U.S. news organizations still won’t let most readers cancel their subscriptions online." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Mar. 2021. Web. 8 Feb. 2025.
APA
Owen, L. (2021, Mar. 22). Most U.S. news organizations still won’t let most readers cancel their subscriptions online. Nieman Journalism Lab. Retrieved February 8, 2025, from https://www.niemanlab.org/2021/03/most-u-s-news-organizations-still-wont-let-readers-cancel-their-subscriptions-online/
Chicago
Owen, Laura Hazard. "Most U.S. news organizations still won’t let most readers cancel their subscriptions online." Nieman Journalism Lab. Last modified March 22, 2021. Accessed February 8, 2025. https://www.niemanlab.org/2021/03/most-u-s-news-organizations-still-wont-let-readers-cancel-their-subscriptions-online/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2021/03/most-u-s-news-organizations-still-wont-let-readers-cancel-their-subscriptions-online/
| title = Most U.S. news organizations still won’t let most readers cancel their subscriptions online
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 22 March 2021
| accessdate = 8 February 2025
| ref = {{harvid|Owen|2021}}
}}