In the age of “meeting the reader where they are,” mission-driven news orgs say they’re looking beyond the pageview — plus other lessons from ONA 2024.
Audience numbers now look more like a standard busy news week than a global pandemic that’s captured the world’s attention. Coronavirus news fatigue has set in.
The traffic surge really took off on March 12, the day after Trump’s address, the suspension of the NBA, and Tom Hanks’ announcement he had tested positive.
“The most powerful predictor for how metrics adoption will go in a newsroom is whether reporters are interested in how their communities experience and respond to journalism.”
“The model is designed to reward engagement and loyalty. We think those things are the currency of publishing in the future, that relationship with the consumer. The better you do at that, the better you do under Scroll.”
Schwartz, Josh. "What happens when Facebook goes down? People read the news." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Oct. 2018. Web. 18 Dec. 2024.
APA
Schwartz, J. (2018, Oct. 22). What happens when Facebook goes down? People read the news. Nieman Journalism Lab. Retrieved December 18, 2024, from https://www.niemanlab.org/2018/10/what-happens-when-facebook-goes-down-people-read-the-news/
Chicago
Schwartz, Josh. "What happens when Facebook goes down? People read the news." Nieman Journalism Lab. Last modified October 22, 2018. Accessed December 18, 2024. https://www.niemanlab.org/2018/10/what-happens-when-facebook-goes-down-people-read-the-news/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/10/what-happens-when-facebook-goes-down-people-read-the-news/
| title = What happens when Facebook goes down? People read the news
| last = Schwartz
| first = Josh
| work = [[Nieman Journalism Lab]]
| date = 22 October 2018
| accessdate = 18 December 2024
| ref = {{harvid|Schwartz|2018}}
}}
