Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.
Last year, the Canadian daily became the first North American paper to introduce per-article payments. It’s found fewer takers than expected, but they’re buying more on average.
About 1,300 readers are paying 27 cents a story. “It’s going to take time for people to recognize that they can enter into this agreement with us to read now and pay later and willingly refund.”
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Lichterman, Joseph. "Six weeks into its micropayment strategy, The Winnipeg Free Press preps for a “slow building process”." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 17 Aug. 2015. Web. 20 Nov. 2024.
APA
Lichterman, J. (2015, Aug. 17). Six weeks into its micropayment strategy, The Winnipeg Free Press preps for a “slow building process”. Nieman Journalism Lab. Retrieved November 20, 2024, from https://www.niemanlab.org/2015/08/six-weeks-into-its-micropayment-strategy-the-winnipeg-free-press-preps-for-a-slow-building-process/
Chicago
Lichterman, Joseph. "Six weeks into its micropayment strategy, The Winnipeg Free Press preps for a “slow building process”." Nieman Journalism Lab. Last modified August 17, 2015. Accessed November 20, 2024. https://www.niemanlab.org/2015/08/six-weeks-into-its-micropayment-strategy-the-winnipeg-free-press-preps-for-a-slow-building-process/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2015/08/six-weeks-into-its-micropayment-strategy-the-winnipeg-free-press-preps-for-a-slow-building-process/
| title = Six weeks into its micropayment strategy, The Winnipeg Free Press preps for a “slow building process”
| last = Lichterman
| first = Joseph
| work = [[Nieman Journalism Lab]]
| date = 17 August 2015
| accessdate = 20 November 2024
| ref = {{harvid|Lichterman|2015}}
}}
