churn | Nieman Journalism Lab

Articles tagged churn (5)

Sarah ScireJuly 12, 2022

Nearly a third of new subscribers to some news publications cancel in the first 24 hours

The same-day cancellation rate likely includes subscribers who only wanted access to one article, or who felt the full paid experience was lacking after a quick look around. New data suggests some just really hate the idea of auto-renewal.

Joshua BentonJuly 31, 2019

The L.A. Times’ disappointing digital numbers show the game’s not just about drawing in subscribers — it’s about keeping them

We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.

Meena Lee and Sarah GuineeApril 17, 2018

The New York Times has signed up a lot of subscribers. Here’s how it plans to keep them.

“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”

Press Publish 6: Rick Edmonds of Poynter on paywalls, print days, and the economics of newspapers

The newspaper business analyst talks about what revenue strategies are showing signs of life and whether the paywall model works for everyone. Joshua Benton

October 26, 2009

Newspapers take a bus plunge: circulation plummets 10.6 percent