content marketing | Nieman Journalism Lab

Articles tagged content marketing (5)

Jeff IsraelyMarch 26, 2015

Jeff Israely: Good content marketing benefits from a smart publisher’s touch

Our startup correspondent, building Worldcrunch in Paris, on the thinking behind its operation’s pivot: “The smart brands know they’ll lose your attention if they use this new publishing power simply to push their merchandise.”

Ken DoctorNovember 14, 2013

The newsonomics of the surprisingly persistent appeal of newsprint

The dead-tree business has seen better days, sure. But for some publishers, print is an increasingly powerful part of their revenue strategies.

Ken DoctorMay 15, 2013

The newsonomics of where NewsRight went wrong

It was promoted as a way for the newspaper industry to protect its content and generate a new revenue stream. What does NewsRight’s quiet death tell us about the state of the business?

Ken DoctorApril 11, 2013

The newsonomics of recycling journalism

Most news stories have a pitifully brief shelf life. Through content marketing, a growing number of media companies are trying to give those stories a second (or a third, or a fourth) life.

Device-aware content, integrated video, and the Internet of things: Some of Spark Camp’s big ideas to watch in 2013

Looking backward inevitably leads to looking forward: What trends from 2012 will we be watching in 2013? Spark Camp