Crossover | Nieman Journalism Lab

Articles tagged Crossover (6)

Ken DoctorMay 30, 2017

Newsonomics: In Norway, a newspaper’s digital video startup is now generating more ad revenue than print

VGTV, an offshoot of the tabloid Verdens Gang, has benefited from Schibsted’s strategy for innovation: separate the new business from the mothership until it is well established, and then reintegrate it back with the whole.

Ken DoctorDecember 5, 2016

Newsonomics: The New York Times is setting its sights on 10 million digital subscribers

The branded content business, meanwhile, isn’t growing as strongly as projected.

Ken DoctorJuly 22, 2015

Newsonomics: How much is the Financial Times worth, and who might buy it?

It depends on whether you think the brighter future for news lies in readers or advertisers paying the bills. But then again, an FT sale may involve as much ego as accounting.

Ken DoctorFebruary 27, 2015

Newsonomics: The Financial Times triples its profits and swaps champagne flutes for martini glasses

The FT is a leader in crossing over from print — digital subscribers now make up 70 percent of its paying audience, a number that keeps growing.

Ken DoctorMarch 8, 2012

The newsonomics of paywalls all over the world

As more newspapers get on the paid-content bandwagon, there are a few promising models popping up. Here’s what to learn from them.

Ken DoctorMarch 1, 2012

The newsonomics of crossover

The time is quickly approaching when digital is a bigger part of traditional publishers’ businesses than print. How will we know if the crossover is happening sustainably? Here are some metrics.