customer lifetime value | Nieman Journalism Lab

Articles tagged customer lifetime value (2)

Matt SkibinskiOctober 7, 2019

One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content

“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”

Christine SchmidtAugust 6, 2019

How Piano built a propensity paywall for publishers — and what it’s learned so far

“Having a machine-learning framework to say who’s likely to churn, register, and subscribe has been a critical step in us making those experiences more tailored.”