Defector | Nieman Journalism Lab

Articles tagged Defector (6)

“Good blogs are good for business,” and other lessons from Defector’s third year

Sarah ScireOctober 27, 2022

Defector’s most successful promo email was too “creepy” to repeat

The worker-owned sports website released an admirably transparent annual report on Thursday. The report showed Defector brought in $3.8 million in its second year and that nearly every dollar came from readers.

Sarah ScireJune 8, 2022

You didn’t hear this from me, but Defector is getting a subscriber boost from its podcast Normal Gossip

The sports and culture website earns 95% of its revenue from subscriptions. When Normal Gossip launched paid subscriptions last month, the podcast gave Defector its biggest one-week increase in more than a year.

The worker-owned Defector, at a year old, has over 40,000 paying subscribers and $3.2M in revenue

Sarah ScireAugust 9, 2021

Racket joins a rising tide of journalist-owned media startups

Minnesota’s City Pages was closed after its parent company said the pandemic had made the alt-weekly “economically unviable.” Now, four top editors are back with something new.

Walt HickeySeptember 10, 2020

Defector’s Kelsey McKinney on how 2020 destroyed the concept of “sticking to sports”

“We can’t cover sports right now, or ever, as an individual and separate thing because sports are the gift we get for making our society as just and fair as possible.”