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Articles tagged Denise Warren (12)

“For the first time in the history of the company, and arguably for one of the first times in the history of legacy media, we have the beginnings of a fundamentally integrated approach.”
The news business hopes it won’t end up one sandwich short of a picnic as the new year’s big trends unfold.
The numbers may look flat, but they contain a continuing set of ups and downs. Up next: executing on a year’s worth of launches.
The product is compelling and a big step forward for The New York Times in a number of ways. But can a $2-a-week iPhone app compete with the free and open web?
The Times Co.’s new financial results show a company that’s hit one digital plateau and is reaching for the next one — and hoping it can do so faster than print can fade.
What are the key storylines the American newspaper business will be following — or living through — over the rest of this year?
The Times wants to make video freely available on their own properties and elsewhere on the web. They also plan to increase video production.
Top newspapers are making deals with tablet aggregators like Flipboard and Pulse. It’s a new stage in the quest to generate reader revenue.
With Coke’s “Arctic Home” campaign, the paper finds a new way to reach an increasingly distributed audience.
October 21, 2009