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Articles tagged digital advertising (36)

“Of the 16 publishers who participated, four will receive checks of $1,000 or more. The average was $562.50 per site, although some with little digital traffic got substantially lower payouts.”
While cookie banners are annoying and often dishonest, we need to consider the broader implications of an online ecosystem that is increasingly manipulative by design.
For publishers seeing their ad revenue crater amid coronavirus, Scroll’s pitch of a paid ad-free experience sounds awfully appealing.
What is it? Why is it happening? Who does it affect? Who does it benefit? What work does becoming compliant with this law involve?