A focus on big-swing stories and “high-intensity, highly fraught journalism” let the magazine put up traffic and subscription numbers more expected from a top national newspaper.
Two companies with similar editorial values and brands that mostly complement instead of overlap. This is the kind of smart merger we should see more of.
While local newspapers play the 2019 Consolidation Games, the national dailies are busy with the Great Digital Subscriber Race — and making sure they have the right teams and tech in place to win.
We will all benefit if the Los Angeles Times becomes a West Coast counterweight to those dailies in New York and D.C. But it’ll take a bigger investment in reader retention to get there.
“My team believes that by investing in the subscribers we have and making the subscription experience better and better, we’ll be able to help all parts of the subscription business.”
“For the first time in the history of the company, and arguably for one of the first times in the history of legacy media, we have the beginnings of a fundamentally integrated approach.”
“When we started out, I’m sure a lot of people were worried about cannibalization, and people moving from print to digital, but that hasn’t really happened at all.”
The Globe is the latest paper trying to “once and for all break the stubborn rhythms of a print operation, allowing us to unabashedly pursue digital subscriptions.”
Wang, Shan. "The Wall Street Journal is changing up its paywall, offering guest passes and expanded link-sharing on social." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 Aug. 2016. Web. 21 Dec. 2024.
APA
Wang, S. (2016, Aug. 15). The Wall Street Journal is changing up its paywall, offering guest passes and expanded link-sharing on social. Nieman Journalism Lab. Retrieved December 21, 2024, from https://www.niemanlab.org/2016/08/the-wall-street-journal-is-changing-up-its-paywall-offering-guest-passes-and-expanded-link-sharing-on-social/
Chicago
Wang, Shan. "The Wall Street Journal is changing up its paywall, offering guest passes and expanded link-sharing on social." Nieman Journalism Lab. Last modified August 15, 2016. Accessed December 21, 2024. https://www.niemanlab.org/2016/08/the-wall-street-journal-is-changing-up-its-paywall-offering-guest-passes-and-expanded-link-sharing-on-social/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/08/the-wall-street-journal-is-changing-up-its-paywall-offering-guest-passes-and-expanded-link-sharing-on-social/
| title = The Wall Street Journal is changing up its paywall, offering guest passes and expanded link-sharing on social
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 15 August 2016
| accessdate = 21 December 2024
| ref = {{harvid|Wang|2016}}
}}
