The same-day cancellation rate likely includes subscribers who only wanted access to one article, or who felt the full paid experience was lacking after a quick look around. New data suggests some just really hate the idea of auto-renewal.
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Scire, Sarah. "Nearly a third of new subscribers to some news publications cancel in the first 24 hours." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 12 Jul. 2022. Web. 12 Dec. 2024.
APA
Scire, S. (2022, Jul. 12). Nearly a third of new subscribers to some news publications cancel in the first 24 hours. Nieman Journalism Lab. Retrieved December 12, 2024, from https://www.niemanlab.org/2022/07/nearly-a-third-of-new-subscribers-to-news-publications-cancel-in-the-first-24-hours/
Chicago
Scire, Sarah. "Nearly a third of new subscribers to some news publications cancel in the first 24 hours." Nieman Journalism Lab. Last modified July 12, 2022. Accessed December 12, 2024. https://www.niemanlab.org/2022/07/nearly-a-third-of-new-subscribers-to-news-publications-cancel-in-the-first-24-hours/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2022/07/nearly-a-third-of-new-subscribers-to-news-publications-cancel-in-the-first-24-hours/
| title = Nearly a third of new subscribers to some news publications cancel in the first 24 hours
| last = Scire
| first = Sarah
| work = [[Nieman Journalism Lab]]
| date = 12 July 2022
| accessdate = 12 December 2024
| ref = {{harvid|Scire|2022}}
}}