email marketing | Nieman Journalism Lab

Articles tagged email marketing (5)

Christine SchmidtNovember 13, 2017

With video and audio, The Skimm pushes further into the daily routines of its 6 million readers

From a single morning email, it’s grown into a multi-product brand that its fans can interact with throughout the day. “We’ve always said email was a marketing tool for us. The product expansions are always about making it easier to live a smarter life.”

Joseph LichtermanDecember 18, 2015

Lights, camera, subscriptions! The Boston Globe is taking advantage of its Hollywood moment

The Boston Globe wants to use the release and critical success of Spotlight as an opportunity to market itself to new readers.

Justin EllisJuly 22, 2013

Monday Q&A: Mother Jones’ Steve Katz on that 47% video and turning attention into donations

The publisher of Mother Jones talks how the magazine raises money to invest for the future and crafting stories that can inform the work of other journalists.

April 7, 2010

Word of mouth trumps advertising for the kids these days

March 22, 2010

Lauren Victoria Burke’s WDCPIX: A photojournalist builds business by aiming at sites that can’t afford wires