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Articles tagged engagement (146)

The scientist has gained popularity as Covid’s excitable play-by-play announcer. But some experts want to pull his plug.
When people saw that a questionable piece of content had been liked and shared lots of times, they were more likely to share it themselves
But only for journalistic purposes — not to target advertising.
“This is almost a plague in this county. Why wouldn’t we want to raise awareness and do it in a way that really had an impact?”
“The goal is not to produce content for media outlets. It’s to repair broken bridges with local government, to get people to the meetings, get their voices heard, and figure out the line between where the active citizen and journalist is.”
“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”
6AM runs six sites in four states across the Southeast, in areas “where they are not big enough to have multiple daily papers, yet they are big enough to have a huge life force and a huge heart.”