LaFrance, Adrienne. "Rory O’Connor: Traditional media companies cling to their brands at their peril." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 May. 2012. Web. 13 Mar. 2025.
APA
LaFrance, A. (2012, May. 22). Rory O’Connor: Traditional media companies cling to their brands at their peril. Nieman Journalism Lab. Retrieved March 13, 2025, from https://www.niemanlab.org/2012/05/rory-oconnor-traditional-media-companies-cling-to-their-brands-at-their-peril/
Chicago
LaFrance, Adrienne. "Rory O’Connor: Traditional media companies cling to their brands at their peril." Nieman Journalism Lab. Last modified May 22, 2012. Accessed March 13, 2025. https://www.niemanlab.org/2012/05/rory-oconnor-traditional-media-companies-cling-to-their-brands-at-their-peril/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/05/rory-oconnor-traditional-media-companies-cling-to-their-brands-at-their-peril/
| title = Rory O’Connor: Traditional media companies cling to their brands at their peril
| last = LaFrance
| first = Adrienne
| work = [[Nieman Journalism Lab]]
| date = 22 May 2012
| accessdate = 13 March 2025
| ref = {{harvid|LaFrance|2012}}
}}
