“Conventional fundraising wisdom is that you’ve got a couple of seconds to reach people and get them to do what you want them to do, and here we are writing 2,500-word appeals.”
“As the company succeeds, so would those people. It actually buys in folks to the mission and success of the company rather than a specific project where you get a reward.”
Plus: Maximum Fun finds big success with its fundraising campaign, The Bernie Sanders Show finds a big audience with low production values, and a look at the live podcast events business.
CEO Evan Ratliff says the company is sticking around. But internal stops and starts — and the publishing industry’s increased focus on big platforms like Facebook — have made Atavist’s mission difficult.
Two years ago, Beacon was focused on recurring payments and exclusive access. But it turns out that most donors prefer one-time payments and want the projects they fund to be widely available.
Melody Kramer is trying to build the next generation of supporters for public media by letting them contribute by sharing a skill as well as their credit card number.
The station is putting together a team for BizLab, a project that will work outside of day-to-day operations to transform the public radio revenue strategy for digital.
It’s been one of the notable successes in nonprofit online community journalism. Now the Independent is dealing with an issue common to small outlets: staff turnover.
The nonprofit news site already had the governor covered when he announced his campaign for president. The reward was record pageviews and new funding.
Phelps, Andrew. "How Rick Perry helped America discover the Texas Tribune." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 24 Jan. 2012. Web. 15 Dec. 2024.
APA
Phelps, A. (2012, Jan. 24). How Rick Perry helped America discover the Texas Tribune. Nieman Journalism Lab. Retrieved December 15, 2024, from https://www.niemanlab.org/2012/01/how-rick-perry-helped-america-discover-the-texas-tribune/
Chicago
Phelps, Andrew. "How Rick Perry helped America discover the Texas Tribune." Nieman Journalism Lab. Last modified January 24, 2012. Accessed December 15, 2024. https://www.niemanlab.org/2012/01/how-rick-perry-helped-america-discover-the-texas-tribune/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2012/01/how-rick-perry-helped-america-discover-the-texas-tribune/
| title = How Rick Perry helped America discover the Texas Tribune
| last = Phelps
| first = Andrew
| work = [[Nieman Journalism Lab]]
| date = 24 January 2012
| accessdate = 15 December 2024
| ref = {{harvid|Phelps|2012}}
}}
