The new tool, developed at Columbia, aims to help newsrooms measure the qualitative and quantitative impact of their stories after publication — not just in terms of pageviews.
“What I’m really hoping to learn is actually just, how do we make use of all these new media as what is essentially publishing is becoming software, and software is becoming content? These things are sort of meeting in the middle.”
The annual New Zealand conference brings some of the web’s luminaries together to talk about web publishing and technology. Here are some of the highlights. Joshua Benton
Television is about to be disrupted by the same fragmentation print has faced: the ability to better target advertising, but only if you have the right data.
Phelps, Andrew. "“The atomic element is the story”: This American Life navigates a future that goes beyond broadcast." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 13 Jun. 2011. Web. 31 Mar. 2025.
APA
Phelps, A. (2011, Jun. 13). “The atomic element is the story”: This American Life navigates a future that goes beyond broadcast. Nieman Journalism Lab. Retrieved March 31, 2025, from https://www.niemanlab.org/2011/06/the-atomic-element-is-the-story-this-american-life-navigates-a-future-that-goes-beyond-broadcast/
Chicago
Phelps, Andrew. "“The atomic element is the story”: This American Life navigates a future that goes beyond broadcast." Nieman Journalism Lab. Last modified June 13, 2011. Accessed March 31, 2025. https://www.niemanlab.org/2011/06/the-atomic-element-is-the-story-this-american-life-navigates-a-future-that-goes-beyond-broadcast/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/06/the-atomic-element-is-the-story-this-american-life-navigates-a-future-that-goes-beyond-broadcast/
| title = “The atomic element is the story”: This American Life navigates a future that goes beyond broadcast
| last = Phelps
| first = Andrew
| work = [[Nieman Journalism Lab]]
| date = 13 June 2011
| accessdate = 31 March 2025
| ref = {{harvid|Phelps|2011}}
}}
