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Articles tagged International New York Times (8)

A shift in name (and in geotargeting on digital) is the latest step in the Times’ efforts to build a stronger paying audience outside the United States.
It’s an effort to find international growth through translation: “Cobertura global de The New York Times en español. Noticias, arte, negocios, tecnología y más.”
Plus: The International New York Times debuts, Twitter and Google unveil telling changes, and the rest of the week in news and tech.
The Times says print subscriptions in India were too few in number to continue offering after moving away from the International Herald Tribune brand.
It’s the latest step in The New York Times Co.’s quests to focus on the core product and to extend its global reach. (Lowercase that “t.”)
Plus: Updates from the paywall migration, the renaming of The International Herald Tribune, and the rest of the week’s media and tech news.