“As a news organization, it’s perhaps an opportunity for us to be helping people fill those gaps without forcing them to go to Wikipedia or start Googling things, just to try to get the background they crave on a story.”
Three years in, the Winnipeg Free Press’ attempt to get readers to pay by the article is still producing less than $100,000 a year — but it also produces data that allows for more targeted upsell efforts.
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Watson, H.G.. "In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 22 Jun. 2018. Web. 12 Dec. 2024.
APA
Watson, H. (2018, Jun. 22). In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy. Nieman Journalism Lab. Retrieved December 12, 2024, from https://www.niemanlab.org/2018/06/in-winnipeg-micropayments-arent-generating-big-money-but-theyre-serving-as-a-top-of-the-funnel-strategy/
Chicago
Watson, H.G.. "In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy." Nieman Journalism Lab. Last modified June 22, 2018. Accessed December 12, 2024. https://www.niemanlab.org/2018/06/in-winnipeg-micropayments-arent-generating-big-money-but-theyre-serving-as-a-top-of-the-funnel-strategy/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2018/06/in-winnipeg-micropayments-arent-generating-big-money-but-theyre-serving-as-a-top-of-the-funnel-strategy/
| title = In Winnipeg, micropayments aren’t generating big money, but they’re serving as a top-of-the-funnel strategy
| last = Watson
| first = H.G.
| work = [[Nieman Journalism Lab]]
| date = 22 June 2018
| accessdate = 12 December 2024
| ref = {{harvid|Watson|2018}}
}}