Lookout doesn’t want its local news sites to be a supplement or alternative to the local daily. They aim to be the news source of record in their communities, outgunning their shrunken newsprint rivals from Day 1.
“Ultimately, we hope that a critical mass of podcasters, hosting providers, and apps/platforms will help shape and adopt PodPass as a generative strategy to expand podcasting — creating more value for listeners and creators alike.”
Its ambitions are three-pronged: improving show discovery, improving how (and how deeply) listeners engage with their favorite shows, and improving channels through which show creators can make money.
Quah, Nicholas. "Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 27 Sep. 2016. Web. 12 Dec. 2024.
APA
Quah, N. (2016, Sep. 27). Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?. Nieman Journalism Lab. Retrieved December 12, 2024, from https://www.niemanlab.org/2016/09/hot-pod-will-the-next-wave-of-audio-advertising-make-podcasts-sounds-like-yuck-commercial-radio/
Chicago
Quah, Nicholas. "Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?." Nieman Journalism Lab. Last modified September 27, 2016. Accessed December 12, 2024. https://www.niemanlab.org/2016/09/hot-pod-will-the-next-wave-of-audio-advertising-make-podcasts-sounds-like-yuck-commercial-radio/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/09/hot-pod-will-the-next-wave-of-audio-advertising-make-podcasts-sounds-like-yuck-commercial-radio/
| title = Hot Pod: Will the next wave of audio advertising make podcasts sound like (yuck) commercial radio?
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 27 September 2016
| accessdate = 12 December 2024
| ref = {{harvid|Quah|2016}}
}}