Podcasting’s biggest players put on a dog and pony show for advertisers. Plus: More details on The New York Times’ audio push, Starbucks gets in the game, and Questlove reads ads.
Plus: The Washington Post start an audio game show, Vox Media is staffing up for podcast growth, and why celebrities are so compelling to advertisers as show hosts (even if their shows are only so-so).
Plus: Using TV’s playbook to pitch podcasts to advertisers, moving from magazines into audio, and a Slack experiment aims to make Gimlet’s core listeners feel engaged.
Coddington, Mark. "This Week in Review: A surprisingly sensible move online, two ugly falls, and questioning hyperlocal news." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Oct. 2010. Web. 19 Oct. 2024.
APA
Coddington, M. (2010, Oct. 8). This Week in Review: A surprisingly sensible move online, two ugly falls, and questioning hyperlocal news. Nieman Journalism Lab. Retrieved October 19, 2024, from https://www.niemanlab.org/2010/10/this-week-in-review-a-surprisingly-sensible-move-online-two-ugly-falls-and-questioning-hyperlocal-news/
Chicago
Coddington, Mark. "This Week in Review: A surprisingly sensible move online, two ugly falls, and questioning hyperlocal news." Nieman Journalism Lab. Last modified October 8, 2010. Accessed October 19, 2024. https://www.niemanlab.org/2010/10/this-week-in-review-a-surprisingly-sensible-move-online-two-ugly-falls-and-questioning-hyperlocal-news/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/10/this-week-in-review-a-surprisingly-sensible-move-online-two-ugly-falls-and-questioning-hyperlocal-news/
| title = This Week in Review: A surprisingly sensible move online, two ugly falls, and questioning hyperlocal news
| last = Coddington
| first = Mark
| work = [[Nieman Journalism Lab]]
| date = 8 October 2010
| accessdate = 19 October 2024
| ref = {{harvid|Coddington|2010}}
}}
