Mark Macdonald | Nieman Journalism Lab

Articles tagged Mark Macdonald (1)

Laura Hazard OwenFebruary 9, 2016

Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads

Branded podcasts want to break out of the traditional intrusive model of advertising: “There are no interruptions for two or three minutes in the middle of a story. There are no top and tail ad breaks. There are no coupon codes.”

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MLA

Owen, Laura Hazard. "Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Feb. 2016. Web. 16 Dec. 2024.

APA

Owen, L. (2016, Feb. 9). Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads. Nieman Journalism Lab. Retrieved December 16, 2024, from https://www.niemanlab.org/2016/02/pacific-contents-podcasts-are-all-sponsored-by-companies-but-at-least-there-arent-any-ads/

Chicago

Owen, Laura Hazard. "Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads." Nieman Journalism Lab. Last modified February 9, 2016. Accessed December 16, 2024. https://www.niemanlab.org/2016/02/pacific-contents-podcasts-are-all-sponsored-by-companies-but-at-least-there-arent-any-ads/.

Wikipedia

{{cite web
    | url = https://www.niemanlab.org/2016/02/pacific-contents-podcasts-are-all-sponsored-by-companies-but-at-least-there-arent-any-ads/
    | title = Pacific Content’s podcasts are all sponsored by companies — but at least there aren’t any ads
    | last = Owen
    | first = Laura Hazard
    | work = [[Nieman Journalism Lab]]
    | date = 9 February 2016
    | accessdate = 16 December 2024
    | ref = {{harvid|Owen|2016}}
}}

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