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As Google tries to assemble its advertising programs into a coherent package, publishers are facing a familiar dilemma: join up with Goliath or compete against it.
Doctor, Ken. "The Newsonomics of the dead cat bounce." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 15 Jul. 2010. Web. 12 Dec. 2024.
APA
Doctor, K. (2010, Jul. 15). The Newsonomics of the dead cat bounce. Nieman Journalism Lab. Retrieved December 12, 2024, from https://www.niemanlab.org/2010/07/the-newsonomics-of-the-dead-cat-bounce/
Chicago
Doctor, Ken. "The Newsonomics of the dead cat bounce." Nieman Journalism Lab. Last modified July 15, 2010. Accessed December 12, 2024. https://www.niemanlab.org/2010/07/the-newsonomics-of-the-dead-cat-bounce/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2010/07/the-newsonomics-of-the-dead-cat-bounce/
| title = The Newsonomics of the dead cat bounce
| last = Doctor
| first = Ken
| work = [[Nieman Journalism Lab]]
| date = 15 July 2010
| accessdate = 12 December 2024
| ref = {{harvid|Doctor|2010}}
}}
