matt skibinski | Nieman Journalism Lab

Articles tagged matt skibinski (4)

Matt SkibinskiOctober 7, 2019

One subscriber or 48,000 pageviews: Why every journalist should know the “unit economics” of their content

“With the advertising people looking at the ad metrics, the subscription people looking at subscription metrics, and journalists looking at outdated metrics…nobody was looking at these metrics together to get a clear view of the business as a whole.”

Christine SchmidtFebruary 20, 2019

How Tribune Publishing, The Guardian, and Slate tackled reader revenue by valuing their journalism more

Exclusive podcasts, tightened paywalls, and just plain asking each played a part.

Laura Hazard OwenDecember 5, 2018

Get rid of the content no one reads. Offer surprises and “candy.” And other tricks for retaining subscribers.

“I am not saying we shouldn’t do vegetables. But for the financial health of our organizations, the rewards are candy. If we’re not taking the vegetables and dipping them in caramel, we’re making some hard choices.”

Christine SchmidtApril 6, 2018

How can local independent news orgs build successful membership programs?

“Don’t substitute the word ‘interest’ for ‘value.’ People might be interested in a car crash, but don’t value it enough to pay for it.”