The coronavirus pandemic is proving the value of local news to millions of readers, driving up subscriptions. But the advertising collapse is knee-buckling. “If it’s a couple of months, we’ll make it through. If it’s six months, all bets are off.”
Surprise: “Subscribers who read many stories per visit and read them thoroughly were no more likely to keep their subscriptions than those who skimmed.”
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Owen, Laura Hazard. "Researchers crunched 13 TB of local newspaper subscriber data. Here’s what they found about who sticks around.." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Feb. 2019. Web. 19 Nov. 2024.
APA
Owen, L. (2019, Feb. 5). Researchers crunched 13 TB of local newspaper subscriber data. Here’s what they found about who sticks around.. Nieman Journalism Lab. Retrieved November 19, 2024, from https://www.niemanlab.org/2019/02/researchers-crunched-13-tb-of-local-newspaper-subscriber-data-heres-what-they-found-about-who-sticks-around/
Chicago
Owen, Laura Hazard. "Researchers crunched 13 TB of local newspaper subscriber data. Here’s what they found about who sticks around.." Nieman Journalism Lab. Last modified February 5, 2019. Accessed November 19, 2024. https://www.niemanlab.org/2019/02/researchers-crunched-13-tb-of-local-newspaper-subscriber-data-heres-what-they-found-about-who-sticks-around/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2019/02/researchers-crunched-13-tb-of-local-newspaper-subscriber-data-heres-what-they-found-about-who-sticks-around/
| title = Researchers crunched 13 TB of local newspaper subscriber data. Here’s what they found about who sticks around.
| last = Owen
| first = Laura Hazard
| work = [[Nieman Journalism Lab]]
| date = 5 February 2019
| accessdate = 19 November 2024
| ref = {{harvid|Owen|2019}}
}}
