membership | Nieman Journalism Lab

Articles tagged membership (73)

Aiming for its next million supporters, The Guardian launches a major “affinity campaign”

Styli CharalambousAugust 29, 2019

“At 7,000 members our lives are already changed for the better”: How the Daily Maverick developed its membership program

“Our weekly Insider meetings are attended by the editor-in-chief, CEO, membership manager, product manager, support manager, developer, marketing and design team, with occasional drop-ins from finance and events team reps. Of the 10 regular attendees, only three of those positions existed before the decision to move into membership.”

Christine SchmidtJuly 25, 2019

Five years after crowdfunding, here’s how Krautreporter is keeping its members engaged (and building tools for you to, too)

“You don’t feel like you’re trying to convince people you’re not lying.”

Christine SchmidtMay 13, 2019

Quartz, built on free distribution, has put its articles behind a paywall

Being a Quartz Member ($100/year) will now be required for access to all of its stories — one more case of a quality publisher finding that advertising revenue isn’t enough to allow a readership without limits.

Christine SchmidtMay 9, 2019

Is your organization thinking about membership? Take some ideas (and maybe some money) from the Membership Puzzle Project

“Subscribers pay their money and get access to a product. But members join the cause and participate because they believe in it.”

Why Maldita.es surveyed users to find their “superpower” (and how they got 2,500 offers of help)

HuffPost is the latest digital media company to give membership a shot

Benjamin BathkeMarch 27, 2019

Slow down, read up: Why slow journalism and finishable news is (quickly) growing a following

“You can’t finish a news feed, but you can finish Zetland, and that is just very nice, you know: ‘OK, that was the lesson for today, now I’m off out in the sun, talking to a friend.'”

“The widest shoulders carry the heaviest load”: A Danish socialist outlet charges membership fees based on personal income

Christine SchmidtFebruary 20, 2019

How Tribune Publishing, The Guardian, and Slate tackled reader revenue by valuing their journalism more

Exclusive podcasts, tightened paywalls, and just plain asking each played a part.

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