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Articles tagged metered paywall (23)

The new project helps small- and medium-sized news organizations take advantage of machine learning to deepen engagement and improve subscription conversions.
A focus on big-swing stories and “high-intensity, highly fraught journalism” let the magazine put up traffic and subscription numbers more expected from a top national newspaper.
“Up till now, Slate has provided almost all of its written work for free. But going forward, we think the way we will truly thrive is by continuing to diversify our revenue — by asking readers like you to support us more directly.”
A digital subscription starts at £2 per week and includes other perks, like an Amazon Echo Dot for the earliest batch of annual premium subscribers.
It’s exploring how to get more people to care about local government, while trying to make enough money to build on the types of coverage that get residents interested and involved.
Sometimes it’s a response to a public emergency; sometimes it’s just to build audience.
The Post is now asking readers to submit their email in order to read stories without paying.
Every story’s performance reduced to a single score: a reductionist take on journalism or a way to make a news organization’s values concrete?