“I think people are craving intimacy, and the honesty of a format in which journalists talk not just at them about the story, but are grappling with it in real time and are talking about the process they went through.”
Plus: iHeartRadio digs deeper into on-demand audio, Gimlet deals with another cancellation, and even a small public radio station is finding success in true-crime podcasts.
Plus: What new and returning shows to expect in the new year, Panoply launches an “imprint,” and a liberal podcast network tries to counterbalance conservative talk radio.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
Quah, Nicholas. "Hot Pod: A new player aims to bring the podcast advertising analytics some want (and others fear)." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 9 Aug. 2016. Web. 19 Oct. 2024.
APA
Quah, N. (2016, Aug. 9). Hot Pod: A new player aims to bring the podcast advertising analytics some want (and others fear). Nieman Journalism Lab. Retrieved October 19, 2024, from https://www.niemanlab.org/2016/08/hot-pod-a-new-player-aims-to-bring-the-podcast-advertising-analytics-some-want-and-others-fear/
Chicago
Quah, Nicholas. "Hot Pod: A new player aims to bring the podcast advertising analytics some want (and others fear)." Nieman Journalism Lab. Last modified August 9, 2016. Accessed October 19, 2024. https://www.niemanlab.org/2016/08/hot-pod-a-new-player-aims-to-bring-the-podcast-advertising-analytics-some-want-and-others-fear/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/08/hot-pod-a-new-player-aims-to-bring-the-podcast-advertising-analytics-some-want-and-others-fear/
| title = Hot Pod: A new player aims to bring the podcast advertising analytics some want (and others fear)
| last = Quah
| first = Nicholas
| work = [[Nieman Journalism Lab]]
| date = 9 August 2016
| accessdate = 19 October 2024
| ref = {{harvid|Quah|2016}}
}}
