Midroll Media | Nieman Journalism Lab

Articles tagged Midroll Media (20)

Ken DoctorSeptember 12, 2016

An island no more: Inside the business of the podcasting boom

Through its early history, podcasting seemed separated from the waves of change happening in other sectors of digital media. But today, it’s increasingly facing the same questions. Part 1 of a five-part series on the business of on-demand audio.

Laura Hazard OwenJune 13, 2016

Scripps, known for local TV and radio brands, finds new strategies for national digital audiences

Digital still makes up a sliver of Scripps’ revenues, but the company is making big investments in podcasts.

Nicholas QuahMay 24, 2016

Hot Pod: We now have new, free rankings to show how podcasts stack up against each other

Plus: Parsing the RadioPublic announcement; premium podcast subscriptions; Bill Simmons oversimplifies things.

Podcast paywall: Stockholm-based podcasting platform Acast launches a premium, ad-free service

Nicholas QuahMay 10, 2016

Hot Pod: Like it or not, audio is entering the Content Wars. How do we navigate that fight?

Plus: A middle ground in appeals for data; BuzzFeed’s politics podcast for the non-wonk; reservations over dynamic ad insertion.

Laura Hazard OwenDecember 10, 2015

WNYC’s loss, Earwolf’s gain: Beloved parenting podcast Longest Shortest Time has a new home

After WNYC abruptly canceled the show, creator Hillary Frank was “floored” by how many other podcast networks wanted to partner with her: “It was unthinkable, five years ago, that I could make a living making a podcast.”

Nicholas QuahDecember 8, 2015

Hot Pod: Panoply’s parent company takes a stake in Gimlet Media

Plus: Scripps wants to expand Earwolf beyond comedy; NPR’s on-demand audience grows, while live-streaming stalls; Modern Love becomes a podcast; and more.

Nicholas QuahNovember 10, 2015

Hot Pod: About a year after Serial (and Hot Pod’s launch), what does the future of podcasts look like?

“On the one side, you have podcasts-as-the-future-of-radio, and on the other side, you have podcasts-as-an-extension-of-blogging.”

Nicholas QuahSeptember 15, 2015

Hot Pod: Podcast upfronts, 99% Invisible goes dynamic, and Freakonomics goes broadcast

“The variety of companies that were brought on-stage collectively offered a broad range of content types — thus broadening the narrative of what podcasts are and what podcasts can be.”

Shan WangSeptember 11, 2015

Midroll Media, a maker and monetizer of podcasts, bets that audio can be good enough to pay for

“There’s a transaction cost associated with podcasts for every listener. It’s a commitment, a choice. You don’t do it for something you just don’t care that much about.”

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