In an era where the “easy money” is gone, celebrity sluggers are beyond reach, and commercial outfits are pulling back, public radio orgs can win by leaning into data and ideas that helped them create the art form.
Kenneth Cukier, coauthor of “Big Data: A Revolution That Will Transform How We Live, Work and Think,” applies his findings to his position as data editor of The Economist.
Ellis, Justin. "Moneyball and paywalls: Lessons on paid content from smaller papers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 May. 2011. Web. 29 Mar. 2025.
APA
Ellis, J. (2011, May. 16). Moneyball and paywalls: Lessons on paid content from smaller papers. Nieman Journalism Lab. Retrieved March 29, 2025, from https://www.niemanlab.org/2011/05/moneyball-and-paywalls-lessons-on-paid-content-from-smaller-papers/
Chicago
Ellis, Justin. "Moneyball and paywalls: Lessons on paid content from smaller papers." Nieman Journalism Lab. Last modified May 16, 2011. Accessed March 29, 2025. https://www.niemanlab.org/2011/05/moneyball-and-paywalls-lessons-on-paid-content-from-smaller-papers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/05/moneyball-and-paywalls-lessons-on-paid-content-from-smaller-papers/
| title = Moneyball and paywalls: Lessons on paid content from smaller papers
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 16 May 2011
| accessdate = 29 March 2025
| ref = {{harvid|Ellis|2011}}
}}