Monika Bauerlein | Nieman Journalism Lab

Articles tagged Monika Bauerlein (4)

Four ways Mother Jones became profitable in this turbulent industry

Christine SchmidtSeptember 25, 2019

Treating individual donors and major givers alike, Mother Jones is on track to raise $25 million in its first major campaign

“It was really important to us to have the same kind of high-level conversation with somebody who gives $5 or $500,000.”

Shan WangDecember 19, 2017

To make fundraising appeals more appealing, Mother Jones turns them into stories readers want to read

“Conventional fundraising wisdom is that you’ve got a couple of seconds to reach people and get them to do what you want them to do, and here we are writing 2,500-word appeals.”

Shan WangNovember 3, 2015

First Look’s Press Litigation Fund wants to support news outlets stuck in expensive free speech cases

“Our hope is that we’ll be able to help those folks who need financial support to be able to bring on these cases that are really important for the press.”