Schmidt, Christine. "Asking members to support its journalism (no prizes, no swag), The Guardian raises more reader revenue than ad dollars." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 17 Nov. 2017. Web. 30 Mar. 2025.
APA
Schmidt, C. (2017, Nov. 17). Asking members to support its journalism (no prizes, no swag), The Guardian raises more reader revenue than ad dollars. Nieman Journalism Lab. Retrieved March 30, 2025, from https://www.niemanlab.org/2017/11/asking-members-to-support-its-journalism-no-prizes-no-swag-the-guardian-raises-more-reader-revenue-than-ad-dollars/
Chicago
Schmidt, Christine. "Asking members to support its journalism (no prizes, no swag), The Guardian raises more reader revenue than ad dollars." Nieman Journalism Lab. Last modified November 17, 2017. Accessed March 30, 2025. https://www.niemanlab.org/2017/11/asking-members-to-support-its-journalism-no-prizes-no-swag-the-guardian-raises-more-reader-revenue-than-ad-dollars/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2017/11/asking-members-to-support-its-journalism-no-prizes-no-swag-the-guardian-raises-more-reader-revenue-than-ad-dollars/
| title = Asking members to support its journalism (no prizes, no swag), The Guardian raises more reader revenue than ad dollars
| last = Schmidt
| first = Christine
| work = [[Nieman Journalism Lab]]
| date = 17 November 2017
| accessdate = 30 March 2025
| ref = {{harvid|Schmidt|2017}}
}}
