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How can we reach beyond the local news choir? Spotlight PA’s founding editor has ideas
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Articles tagged New York Times (1006)

After The New York Times stopped endorsing in local races, an “Occupy Wall Street-style collective” of journalists stepped in to fill the gap.
An analysis of more than 185,000 tweets by New York Times staffers showed they got less opinionated — and less frequent overall — when a management memo asked the newsroom to scale back the takes.
“You just need somebody with enough charisma that they would carry people over the line. And it wouldn’t be a traditional journalist.”
It has a much better chance of success than CNN+ ever did. But it still has to convince people its work is distinctive enough to break out the credit card.
It’s the first major redesign since the app launched in 2008.
The Athletic intends to use its live coverage as a “shop window,” giving new readers a taste of what they might get if they subscribed.