Ellis, Justin. "Moneyball and paywalls: Lessons on paid content from smaller papers." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 16 May. 2011. Web. 30 Mar. 2025.
APA
Ellis, J. (2011, May. 16). Moneyball and paywalls: Lessons on paid content from smaller papers. Nieman Journalism Lab. Retrieved March 30, 2025, from https://www.niemanlab.org/2011/05/moneyball-and-paywalls-lessons-on-paid-content-from-smaller-papers/
Chicago
Ellis, Justin. "Moneyball and paywalls: Lessons on paid content from smaller papers." Nieman Journalism Lab. Last modified May 16, 2011. Accessed March 30, 2025. https://www.niemanlab.org/2011/05/moneyball-and-paywalls-lessons-on-paid-content-from-smaller-papers/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2011/05/moneyball-and-paywalls-lessons-on-paid-content-from-smaller-papers/
| title = Moneyball and paywalls: Lessons on paid content from smaller papers
| last = Ellis
| first = Justin
| work = [[Nieman Journalism Lab]]
| date = 16 May 2011
| accessdate = 30 March 2025
| ref = {{harvid|Ellis|2011}}
}}
