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Articles tagged News Corp. (127)

News Corp’s painfully named news aggregator promised to somehow battle “crass clickbait,” filter bubbles, media bias, and two trillion-dollar companies, all at once. It ended up being a D-minus Drudge clone and OnlyFans blog.
The money is welcome, and the potential audience is too. But does this push publishers away from being destinations and toward being suppliers?
Facebook stressed that it during this first test it will “showcase local original reporting by surfacing local publications from the largest major metro areas across the country, beginning with New York, Los Angeles, Chicago, Dallas-Fort Worth, Philadelphia, Houston, Washington DC, Miami, Atlanta and Boston.”
Like News Corp with Knewz, it’s trying to build its own platform for news, using its own content and work from other news organizations, to compete with the tech giants. “I am not in danger, Skyler. I am the danger.”
“I think we need to be way more humble. As I often say, technology has value but it doesn’t have values. It’s what we do with it. There’s a lot of bullshit in the Valley.”
“I think over the next five years, it’s possible the competitive landscape will actually get in some ways more attractive for The New York Times, because I’m afraid I see a lot of casualties over the next few years because of the economics of the industry.”
The Open Brand Safety framework is an attempt to create a master list of fake news sites so advertisers can learn to avoid them.
Editor-in-chief Gerard Baker says the paper, which confronted a 21 percent decrease in advertising revenue in the most recent quarter, is trying to attract subscribers.
As Fox’s Dr. Frankenstein exits right, the Murdochs are left to reboot their wounded cable news leader.