While the sector is still growing, that growth is slowing, by some metrics. And audience data for 2023 shows that across all outlets surveyed, average monthly web traffic fell.
“I don’t think there’s a circumstance where if you can just twist the dials the right way it’s going to unlock lots and lots of earned revenue from a big subscriber base.”
Culpepper, Sophie. "From zines to paying every staffer $84K: How LA Public Press is trying to do local news differently." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 18 Mar. 2024. Web. 31 Jan. 2025.
APA
Culpepper, S. (2024, Mar. 18). From zines to paying every staffer $84K: How LA Public Press is trying to do local news differently. Nieman Journalism Lab. Retrieved January 31, 2025, from https://www.niemanlab.org/2024/03/from-zines-to-paying-every-staffer-84k-how-the-la-public-press-is-trying-to-do-local-news-differently/
Chicago
Culpepper, Sophie. "From zines to paying every staffer $84K: How LA Public Press is trying to do local news differently." Nieman Journalism Lab. Last modified March 18, 2024. Accessed January 31, 2025. https://www.niemanlab.org/2024/03/from-zines-to-paying-every-staffer-84k-how-the-la-public-press-is-trying-to-do-local-news-differently/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2024/03/from-zines-to-paying-every-staffer-84k-how-the-la-public-press-is-trying-to-do-local-news-differently/
| title = From zines to paying every staffer $84K: How LA Public Press is trying to do local news differently
| last = Culpepper
| first = Sophie
| work = [[Nieman Journalism Lab]]
| date = 18 March 2024
| accessdate = 31 January 2025
| ref = {{harvid|Culpepper|2024}}
}}