In 2023, stories produced by the organization’s climate teams outperformed the average story on the website in 11 months out of 12, often dramatically.
Across the sites where it’s currently in use, the company’s purchase prediction model has been able to identify groups of readers three to five times more likely than average to buy a subscription, and advertise offers to them differently.
“This is not a reorganization that is forced upon a publisher. It’s a joint realization that if we join forces we can do more than by operating on our own.”
“Esta no es una reorganización que se le esté imponiendo a un editor. Es fruto de entender que uniendo fuerzas se puede hacer más que trabajando por nuestra propia cuenta”.
“When we started out, I’m sure a lot of people were worried about cannibalization, and people moving from print to digital, but that hasn’t really happened at all.”
Faktisk.no is a new collaboration between newspapers Dagbladet and VG and the country’s public broadcaster NRK: “One of the first things we realized was that we had to sit outside our own organizations.”
Plus: What new and returning shows to expect in the new year, Panoply launches an “imprint,” and a liberal podcast network tries to counterbalance conservative talk radio.
Wang, Shan. "Schibsted is pooling its tech and product resources, with a wary eye towards platforms like Facebook." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 8 Sep. 2016. Web. 18 Oct. 2024.
APA
Wang, S. (2016, Sep. 8). Schibsted is pooling its tech and product resources, with a wary eye towards platforms like Facebook. Nieman Journalism Lab. Retrieved October 18, 2024, from https://www.niemanlab.org/2016/09/schibsted-is-pooling-its-tech-and-product-resources-with-a-wary-eye-towards-platforms-like-facebook/
Chicago
Wang, Shan. "Schibsted is pooling its tech and product resources, with a wary eye towards platforms like Facebook." Nieman Journalism Lab. Last modified September 8, 2016. Accessed October 18, 2024. https://www.niemanlab.org/2016/09/schibsted-is-pooling-its-tech-and-product-resources-with-a-wary-eye-towards-platforms-like-facebook/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/09/schibsted-is-pooling-its-tech-and-product-resources-with-a-wary-eye-towards-platforms-like-facebook/
| title = Schibsted is pooling its tech and product resources, with a wary eye towards platforms like Facebook
| last = Wang
| first = Shan
| work = [[Nieman Journalism Lab]]
| date = 8 September 2016
| accessdate = 18 October 2024
| ref = {{harvid|Wang|2016}}
}}
