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Articles tagged NPR One (38)

NPR estimates less than 1% of its 20 million weekly digital users give to their local stations.
This year, for the first time, NPR will make more money from underwriting on podcasts than on its radio shows.
Plus: What’s going on with Stitcher Premium, Gimlet isn’t actually going to buy NPR One, and how membership works in the age of podcasts.
Plus: Oprah’s podcast sees ad success after signing with Midroll, getting new listeners with a “shareathon,” and the line between podcast fiction and podcast reality.
A partnership of Boston media giants is going to try. Plus: The mysteries of messed-up analytics and The New York Times’ expanding podcast strategy.
That’s the argument of the BBC’s Trushar Barot, who believes voice AI is the biggest technology revolution that the news industry is missing — and that it’s not too late to do something about it.
When radio ratings got more precise, it changed how programmers saw their audience. Are podcasters heading for something similar?
“Generally, we try to get to ‘yes’ faster than we try to get to ‘no.‘”
Plus: iHeartRadio digs deeper into on-demand audio, Gimlet deals with another cancellation, and even a small public radio station is finding success in true-crime podcasts.