From Facebook-only verticals to Telegram bots to an in-house Snapchat imitator, Juanfutbol is trying to thread the needle between social distribution and site loyalty.
Plus: a new model for audio native advertising (sponsor-produced episodes in an otherwise editorial show), ESPN goes cross-platform, and The New York Times enters the competitive politics podcast space.
“What we’re trying to do is figure out if there a space between broadcast and a total human-powered one-on-one interaction — which obviously doesn’t scale easily — to see if we can have the best of both worlds.”
Bilton, Ricardo. "Inspired by Purple, The New York Times will text readers behind-the-scenes updates about the Olympics." Nieman Journalism Lab. Nieman Foundation for Journalism at Harvard, 5 Aug. 2016. Web. 13 Dec. 2024.
APA
Bilton, R. (2016, Aug. 5). Inspired by Purple, The New York Times will text readers behind-the-scenes updates about the Olympics. Nieman Journalism Lab. Retrieved December 13, 2024, from https://www.niemanlab.org/2016/08/inspired-by-purple-the-new-york-times-will-text-readers-behind-the-scenes-updates-about-the-olympics/
Chicago
Bilton, Ricardo. "Inspired by Purple, The New York Times will text readers behind-the-scenes updates about the Olympics." Nieman Journalism Lab. Last modified August 5, 2016. Accessed December 13, 2024. https://www.niemanlab.org/2016/08/inspired-by-purple-the-new-york-times-will-text-readers-behind-the-scenes-updates-about-the-olympics/.
Wikipedia
{{cite web
| url = https://www.niemanlab.org/2016/08/inspired-by-purple-the-new-york-times-will-text-readers-behind-the-scenes-updates-about-the-olympics/
| title = Inspired by Purple, The New York Times will text readers behind-the-scenes updates about the Olympics
| last = Bilton
| first = Ricardo
| work = [[Nieman Journalism Lab]]
| date = 5 August 2016
| accessdate = 13 December 2024
| ref = {{harvid|Bilton|2016}}
}}
